Mounting concerns on both sides of the border are prompting the U.S. and Canadian ambassadors to meet with businesses in the wake of a new trade deal between the United States, Mexico and Canada.
In an interview with CBC Radio's The House, U.S. Ambassador Kelly Craft said she and her Canadian counterpart, David MacNaughton, will embark on a series of town hall meetings to assuage fears from investors over the USMCA.
Craft also relayed a message for Canadians.
"I understand your frustrations," she said of the fallout from sometimes fractious trade talks, while standing in the famous University of Kentucky athletics centre named after her coal magnate husband, Joe Craft.