Kalyan Jewellers, a Kerala-based jewellery chain, featuring Amitabh Bachchan and his daughter is receiving major backlash from a bank union. It was termed “disgusting”. It is said that it portrayed a bad image of the banking system.
All India Bank Officers Confederation, an organisation with a membership of over 3,20,000 officers, has threatened to sue Kalyan Jewellers. They feel like the ad is “casting aspersion and hurting the sentiments of millions of personnel”.
AIBOC general secretary Soumya Datta claims the short ad “disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain.”
Have a look yourself to see what the fuss is about!