Buck a beer is back, but Doug Ford's plan for cheaper suds is falling flat with some brewers

Posted In: News Date:Aug 8th, 2018

Ontario Premier Doug Ford confirmed this morning that he would introduce legislation to lower the minimum price of a bottle or can of beer to $1 from $1.25 ahead of the Labour Day weekend.

At a news conference Tuesday in Prince Edward County, Ford said the Progressive Conservative government will approve the buck-a-beer plan by Aug. 27. The minimum price of a beer was raised by the Liberals 10 years ago.

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But the PC's move fell flat with some craft brewers who feared the initiative would hurt their business by asking them to eat the costs associated with lowering prices.

"We firmly believe that you really do get what you pay for," The People's Pint, a brewery in Toronto's west end, said on Twitter.

Buck a beer only applies to brews under 5.6 per cent alcohol content and participation is not mandatory, said Ford.

"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts," he told reporters at Barley Days Brewery in Picton, Ont., around 200 kilometres east of Toronto.