The portly cartoon character has been banned from Chinese social media in light of unflattering memes comparing Pooh to President Xi Jinping.
Since 2013, users have plastered photos of Pooh walking next to his tall, slender pal Tigger next to ones of Xi strolling alongside President Barack Obama all over Chinese social media.
In another meme that went viral a year later, a downcast Pooh shakes hands with his donkey sidekick Eeyore next to a strikingly similar photo of Xi greeting Japanese Prime Minister Shinzo Abe.
And in 2015, the most censored photo in China was one of Xi standing up through the sunroof of a car paired with an image of a toy Winnie the Pooh, according to political analysis portal Global Risk Insights.
Comments about “Little Bear Winnie” — as Pooh is referred to in China — turned up a “This content is illegal” error message Monday on Twitter-like platform Weibo. However, images and the Chinese characters for Winnie the Pooh were still allowed on the site