Former Pakistan women’s cricket team captain, Sana Mir has slammed advertising companies for promoting fair and smooth skin.
In a Facebook post, Mir mentioned how young girls who aspire to launch themselves into sports are being brainwashed by companies that aim to give them “beautiful” skin.
The former captain called out celebrities and sponsors who are always speaking up on matters of female objectification, but fail to realise that the products they are endorsing promote the same.
Mir wrote, “We see endless posts and statuses on social media expressing our anger. But I have seen very few sponsors or celebrities actually take a stand to support women being comfortable in their own skin.”
The 32-year-old cricketer said that a Mahira Khan ad for a hair removal cream pushed her to address the issue. Speaking of the campaign, Mir penned, “A campaign for both Pakistan and India is magnifying a girl’s concern about how she looks on a basketball court. The worst thing is that instead of sending a message to young girls that the colour or texture of their skin does not matter, we are promoting body shaming and objectification.”