When Regina hosted the 2013 Grey Cup, the province's tourism sector brought in roughly $93 million. That same revenue was projected by Tourism Saskatchewan for later this year, when the city was set to host the championship game again.
However, when news broke Wednesday afternoon that the CFL was pushing the Regina Grey Cup festivities to 2022 due to COVID-19, local businesses braced for another hit to the purse strings.
Mary Taylor-Ash, the CEO of Tourism Saskatchewan said "it's a big deal" regardless of whether people saw it coming.
"When we do host the festival, the economic impact is very far-reaching — everything from the obvious things from hotels and restaurants to retail is impacted," she explained.