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Canadian company builds a better box of chocolates using braille

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A move by a Canadian chocolate maker to produce packaging for blind and partially sighted people is one of several campaigns this year by companies trying to make their products more accessible to people with disabilities (PWD).

Purdys Chcolatier created a holiday box of chocolates this Christmas with both a braille label and a braille legend for the chocolates inside.

“When it first launched online and in select shops, it sold out within a matter of hours,” Julia Cho, the brand’s marketing manager, said from its Vancouver factory.

“I know the box is not perfect and we have so much to learn, but to me, it encourages me that this is a step in the right direction.”

The company, which has 80 stores across Canada, rushed to produce more braille boxes, and Cho says another run will come in the new year.

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